Dr. Krupa A Rai is an ardent researcher and a passionate academic. She is Asst. Professor- Marketing & IB and a Co-coordinator of MBA (IMC) Programme, K J Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai.
She has a 12+ year record of achievement and demonstrated success in developing and delivering management courses to the MBA program and holding responsible administrative positions at different state universities in India. She specializes in qualitative and quantitative research methods such as structural equation modeling, fuzzy set qualitative comparative analysis (fsQCA), phenomenology, and applied ethnography. She has presented over 30+ scholarly articles on the national & international professional forums of high repute, such as Marketing Science (USA), Corporate Communication Conference (UK), Global Marketing Conference (Hong Kong & Japan). She has her publications in ABDC listed journals such as Journal of Business Research and Journal of International Consumer Marketing. She is also on the European Marketing Academy's editorial board (EMAC), GMC, and Business Perspectives & Research ('C' category journal). She critically investigates conspicuous consumption, conscious consumption, consumption paradox, and consumers' well-being as her research interest.
Dr. Krupa A Rai is a qualified UGC-NET in Management and holds her Ph.D. in consumer behavior from VTU, Belgaum, Karnataka. She enjoys exploring academic writing and owns her microblogging site.
