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Dr. Prerna Manik Mahindroo

ASSISTANT PROFESSOR (S.G) at K J Somaiya Institute of Management
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Dr. Prerna Manik Mahindroo Faculty
  • Department:
    Business Analytics
  • Institute:
    K J Somaiya Institute of Management
  • Location:
    Vidyavihar - Mumbai
  • Email Address:

    prernamahindroo@somaiya.edu

  • Contact Details:

    Landline No. : 02267283015

    Extension No. : 3015

  • Office Address :

    #28, First Floor, SIMSR Building Vidyanagar, Vidyavihar (East), Mumbai-400077

  • Timings For Visitors:

    Mon - Fri 10 AM to 3 PM

  • Curriculum Vitae
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Introduction

Dr Prerna Manik Mahindroo has been working as an Assistant Professor in the Business Analytics Area with K J Somaiya Institute of Management since 2014. She is a rank holder in Graduation (B.Sc. Honors Mathematics), Post-Graduation (M.Sc. Operational Research) and M.Phil. (Operational Research). She facilitates courses on Business Statistics, Basic and Advanced Business Research Methods, Operations Research, Social Media Analytics and Quantitative Methods.

 

She has a Doctorate Degree in Operational Research from the University of Delhi. She has publications in B and C-category journals (ABDC list) and has published over 20 research papers in international journals (listed in Scopus, UGC and Web of Science) or proceedings of international conferences. She also delivers courses on Research Methodology and Predictive Analytics for Somaiya Vidyavihar University PhD scholars. She is a recognized PhD Guide at Somaiya Vidyavihar University and also serves as the Associate Editor for the journal Business Perspectives and Research (BPR), Management Journal of K J Somaiya Institute of Management: a ‘C’ Category (ABDC list), UGC approved and Scopus Indexed biannual refereed journal. She is on a reviewer panel for various reputed research journals.

 

Dr Prerna has conducted several corporate training programs for INS Hamala, Mahindra and Mahindra, to name a few. To remain up-to-date and relevant in the ever-evolving field of Business Analytics, she continuously updates her skill set with new tools, languages and software like Tableau, R Studio, Python, JMP (SAS), SPSS, AMOS, MINITAB, MEGASTAT, MATLAB etc.

Education

B.Sc. (H) Mathematics,S.G.T.B Khalsa College, University of Delhi,2007

M.Sc. (Operational Research),St. Stephen’s College, University of Delhi,2009

MPhil (Operational Research),Department of Operational Research, University of Delhi,2010

PhD (Operational Research),Department of Operational Research, University of Delhi,2015

Professional Experience

    Academic

  • KJSIMSR, Assistant Professor, February 2013 - Present
  • Chetana’s R.K. Institute of Management Studies and Research, Assistant Professor, December 2012 - January 2013
  • Department of Operational Research, University of Delhi, University Teacher Assistant (UTA, May 2010 - May 2012

Courses/Subjects Teaching

  • BUSINESS STATISTICS
  • BUSINESS RESEARCH
  • OPERATIONS RESEARCH

Research Specialisation

  • Artificial Intelligence
  • Optimization
  • Differential Evolution
  • Market Research

Consultancy Expertise

    No Information Available

Consultancy Projects

    No Information Available

Achievements, Recognitions & Awards

MDP / FDP

    No Information Available

Research Papers

Prerna Mahindroo.(0).The Sharing Economy in India: Case of a Combined Bus and Auto-Rikshaw Transporation System.Supply Chain in the New Environment of Industry 4.0,.(.):50-52.
Prerna Mahindroo.(0).Vehicle Route Optimization for ISKCON Food Program.Supply Chain for Industry 4.0,.(.):166-175.
Prerna Mahindroo.(0).Quantitative Modeling of Box office Collections of New Bollywood Movies.Experiential Marketing,.(.):172-179.
Prerna Mahindroo.(0).Quantitative Modeling in Supply Chain Management.Redefining Boundaries Supply Chain Perspectives,.(.):67-77.
Prerna Mahindroo.(0).A Goal Programming Model for Advertisement Selection on Online News Media.Advances in Intelligent and Soft Computing,236(.):1401-1419.
Prerna Mahindroo.(0).Optimal Promotional Effort Control Policy for Segment Specific New Product Growth.Advances in Intelligent and Soft Computing,202(.):347-358.
Prerna Mahindroo.(0).Dynamic Promotional Resource Allocation for Multi-Products in a Segmented Market.Handbook of Management and Behavioural Science,7(.):585-602.
Prerna Mahindroo.(0).Differential Evolution Approach to Promotional Effort Allocation in Segmented Market for Multi-Period Promotion Strategies in a Planning Horizon Incorporating Repeat Purchase.Advances in Intelligent and Soft Computing,131(.):913-924.
Prerna Mahindroo.(0).Dynamic Testing Resource Allocation of Modular Software System for SRGM Incorporating Testing Efficiency Using Differential Evolution.Advances in Intelligent and Soft Computing,130(.):1011-1023.
Prerna Mahindroo.(0).Optimal Advertisement Planning on Online News Media.Proceedings of International Congress on Productivity, Quality, Reliability, Optimization and Modelling,2(.):963-978.

Proceedings

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Books

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Book chapters

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IPR

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